3 Top Secrets for Taking Your Ecommerce Startup to Social-Media Bliss

You can make some progress by following the rules and touching on a few key ingredients. These are for the people who would like to start expanding their online stores, especially since the world of ecommerce has seen quite a bit of success on social media. Mainly because customers are drawn to the companies they enjoy. If following on social media means that they can get notified during special deals, that’s a small price to pay for saving money.

So what are some of the key ingredients you can sprinkle onto your ecommerce strategy for better success? Let’s have a look.

1. The basics — sharing and links to your pages.

This may sound rudimentary, but you’ll find that so many new ecommerce websites forget (or omit) to put social media sharing buttons on crucial pages. To start, you have to think about where the buttons should go. Blog posts are a good place to start, since they boost SEO and get people talking about your brand. The product pages and homepage are also excellent choices.

We also recommend thinking about the proper location of the sharing buttons. If people can’t see them, no one is going to share. Having counters on those social buttons has been shown to improve your credibility and boost conversions. After all, if people see that hundreds of others have shared, it’s not going to take much for them to think that an article or product is worth looking at.

2. Post-sale sharing buttons.

It’s human-nature to think that the selling stops after a sale. This is far from the truth with ecommerce, since you’ll want to try and bring folks back for more.

That’s why it’s prudent to look at the types of communication you have after a sale and integrate social media buttons. These include, but are not reserved to, email newsletters, email receipts, confirmation emails and thank you pages. Most website builders offer these days features and add-ons to help you with post-sales promotions.

3. Social media as an alternative support outlet.

You’ll notice that Facebook now tells customers how long it takes for companies to respond to messages. It’s a good thing too, because all online stores need to embrace Twitter and Facebook as support outlets.

Social media is where people spend most of their time online, so why not connect with them there?